The Importance of Core Actions and Employee Fit: Building a Successful Company

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Sep 02, 2023

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The Importance of Core Actions and Employee Fit: Building a Successful Company

When it comes to growing a company, there are essential factors to consider beyond simply increasing the number of users or customers. Two key aspects that contribute to a company's success are the focus on core actions and ensuring the right fit between employees and the organization's culture. In this article, we will explore the significance of these elements and how they can impact a company's growth and long-term success.

Core actions refer to the fundamental actions that define a product or service. For example, pinning on Pinterest or tweeting on Twitter are core actions that are essential to the existence of these platforms. Without users engaging in these core actions, the momentum of a product or service can quickly fade away. While it may be tempting to focus solely on increasing the overall number of users, it is vital to prioritize the growth of users completing the core action.

By optimizing for the total number of users completing the core action, a company ensures that its product remains relevant and valuable to its users. This requires creating a good new user experience that helps them understand the core action and how to engage with it. Additionally, fostering a community where users can interact, follow others, like, and reply is crucial to encourage ongoing engagement. Without a growing number of users actively participating in the core action, a company's growth can stagnate, leading to a decline in its overall success.

Another critical aspect of building a successful company lies in finding employees who align with the organization's values, culture, and customer-centric approach. Zappos, an e-commerce company known for its exceptional customer service, has taken a unique approach to ensure the right fit between employees and the organization. During the onboarding process, Zappos provides a four-week training period that immerses new employees in the company's strategy, culture, and obsession with customers.

However, what sets Zappos apart is its "quit-now" offer. After a week or so in the immersive training experience, Zappos offers its newest employees the option to quit. In this offer, Zappos pays employees for the amount of time they've worked and provides a bonus of $1,000. This approach allows Zappos to identify early on if there is a misalignment between what makes the organization tick and what motivates individual employees. By offering this opportunity, Zappos emphasizes the importance of finding employees who are genuinely passionate about providing exceptional service and are a good fit for the company's culture.

The concept of paying employees to quit may seem counterintuitive to some, but it serves as a valuable tool for both the employee and the organization. For employees who realize they are not aligned with the company's values or are not passionate about the work they are doing, the offer provides an opportunity to gracefully exit and find a better fit elsewhere. On the other hand, for the organization, it ensures that only those who are truly committed to the company's mission and values remain, fostering a culture of excellence and dedication.

In conclusion, when it comes to building a successful company, focusing on core actions and employee fit are crucial elements to consider. Prioritizing the growth of users completing the core action ensures the long-term relevance and value of a product or service. Additionally, finding employees who align with the organization's values and culture fosters a strong sense of commitment and excellence. To implement these principles in your organization, here are three actionable pieces of advice:

  • 1. Continuously optimize for user engagement in the core action of your product or service. Regularly assess and improve the new user experience to ensure it is intuitive and encourages ongoing engagement.
  • 2. Prioritize finding employees who align with your organization's values and culture. Invest in comprehensive onboarding and training programs that immerse new employees in the company's mission and customer-centric approach.
  • 3. Consider implementing a "quit-now" offer to assess employee fit early on. Provide an opportunity for employees to gracefully exit if they realize they are not aligned with the organization's values, ensuring that only those who are truly committed remain.

By implementing these strategies, you can build a successful company that thrives on engaged users and employees who are passionate about your mission.

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