The Power of Information: From Stock to Flow


Hatched by Glasp

Sep 01, 2023

3 min read


The Power of Information: From Stock to Flow


Information plays a crucial role in our lives, shaping our conversations and influencing our decision-making. It can be categorized into two main forms: stock information and flow information. Stock information refers to the knowledge we accumulate over time, while flow information is the dynamic exchange of ideas during conversations. In this article, we will explore the relationship between stock and flow information, the importance of information design and architecture, as well as the challenges faced by businesses in leveraging flow information effectively. Additionally, we will analyze the story of Atrium, a startup that faced significant hurdles due to a lack of focus on product differentiation and a failure to establish a cohesive organizational culture.

The Power of Stock Information:

Stock information, with its organized structure, serves as a foundation for converting it into flow information. It provides us with the necessary "thinking tools" to enhance our creativity and problem-solving abilities. By leveraging stock information effectively, individuals can tap into their "imagination" and "application" skills. This structured knowledge can be a valuable asset in various domains, empowering us to generate innovative ideas and apply them practically.

The Challenge of Flow Information in Business:

While flow information is essential for effective communication and collaboration, it presents unique challenges for businesses. Successfully harnessing flow information as the main content of a business requires significant information and organizational capabilities. Atrium, a startup, provides an illustrative example of the difficulties in navigating the flow information landscape.

The Atrium Experience:

Atrium's journey began with a rapid burst of momentum, prioritizing customer acquisition over product development. This approach resulted in a hurried hiring process, neglecting the need for a cohesive company culture. As co-founder Justin reflects, the failures of Atrium primarily stem from his own shortcomings rather than those of his colleagues or investors. The company's lack of focus on product differentiation and failure to identify their target audience further compounded their challenges. The departure of co-founders, friends, and customers highlighted the company's failure to provide adequate support and establish a clear direction.

Lessons Learned from Atrium:

The story of Atrium teaches us valuable lessons about the importance of product differentiation, establishing a cohesive organizational culture, and identifying a target audience. These lessons can be applied to other businesses to avoid similar pitfalls.

Actionable Advice:

  • 1. Prioritize Product Differentiation: As a technology startup, it is crucial to differentiate your product from existing solutions. Invest time and resources in understanding the problem you are solving and developing an effective, efficient solution.
  • 2. Establish a Cohesive Organizational Culture: Take the time to set clearly defined goals and values with your co-founders. Building a strong company culture fosters a supportive environment and reduces frictional costs.
  • 3. Identify Your Target Audience: Understand who your product is designed for and ensure your marketing and messaging align with their needs and preferences. Conduct market research and gather feedback to refine your product-market fit.


Information, in its various forms, shapes our interactions and decision-making processes. Harnessing the power of both stock and flow information is crucial for personal growth and business success. By incorporating the lessons learned from Atrium's challenges, we can navigate the complexities of information design and architecture, and build thriving organizations that effectively leverage flow information. Remember, failure is not the end; it is an opportunity for growth and self-discovery. Embrace challenges, find internal sources of motivation, and extend compassion to yourself and others.

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