The Art of Prioritization: Strategy, Opportunities, and Confidence

Glasp

Hatched by Glasp

Sep 09, 2023

3 min read

0

The Art of Prioritization: Strategy, Opportunities, and Confidence

Introduction:

Twitter, an open service that values diversity and the power of conversation, believes in simplicity, transparency, and speed. In order to prioritize effectively, it is essential to have a clear strategy that aligns customer pain points with organizational goals. By focusing on outcomes, prioritizing opportunities over solutions, and gaining confidence through discovery, product teams can make informed decisions that drive value and impact.

Defining Value through Outcomes:

Value can be a subjective and ambiguous concept. To understand value in a more tangible way, it is helpful to focus on outcomes. By defining value as "measurable changes in customer/user behavior that generate business value," product teams can identify the most significant opportunities for improvement. Start by listing all the current challenges or opportunities related to your product, whether they are customer-related or product-specific. Then, overlay these opportunities with your organization's strategy to identify the intersection. This alignment between customer problems and organizational goals forms the foundation of a solid product strategy.

Prioritizing Opportunities, Not Solutions:

Teresa Torres suggests that product teams should prioritize opportunities rather than solutions. Fixating on a ranked idea list rarely creates value for both the customer and the business. Instead, start with the desired outcome you want to achieve and work backward. The number of outcomes should be fewer than the number of opportunities, and the number of opportunities should be fewer than the number of solutions. By narrowing down the focus to the most relevant opportunities that align with your product strategy, you can make more informed prioritization decisions.

Increasing Confidence:

Shifting the mindset from focusing on value to gaining confidence can significantly impact prioritization. Confidence-building is a crucial aspect of the discovery process. The key to increasing confidence is by engaging with customers and obtaining feedback. Discovery allows product teams to de-risk their bets by gaining confidence in their solutions. It involves starting with multiple problem spaces, narrowing them down through discovery, and converging on a few potential solutions. The iterative delivery process further builds confidence by validating or pivoting based on customer feedback.

Actionable Advice:

  • 1. Clearly define your product strategy: Align customer pain points with organizational goals to create a focused and effective product strategy. This will make it easier to prioritize opportunities that drive value and impact.
  • 2. Prioritize opportunities, not features or solutions: Start with the desired outcomes you want to achieve and work from there. By focusing on opportunities that align with your strategy, you can make more informed prioritization decisions.
  • 3. Emphasize gaining confidence over focusing on value: Shift your mindset from value to confidence. Engage with customers, conduct discovery, and iterate on your solutions to increase confidence in your decisions. This will help de-risk your product and prioritize effectively.

Conclusion:

Prioritization is not just about value, but also about confidence. By having a clear strategy, focusing on outcomes, prioritizing opportunities, and gaining confidence through discovery, product teams can make informed decisions that drive value and impact. Remember, it is essential to understand the problem before seeking solutions. By following these principles, product teams can navigate the complex landscape of prioritization and deliver successful products that meet customer needs.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)