#TBT: Why Google Won the Search Engine War: A Focus on User Experience and the Rise of Play-to-Earn Gaming in Web3


Hatched by Glasp

Sep 26, 2023

4 min read


#TBT: Why Google Won the Search Engine War: A Focus on User Experience and the Rise of Play-to-Earn Gaming in Web3

In the world of technology, there are certain companies that dominate their respective industries. One such company is Google, which has emerged as the undisputed champion of the search engine war. But what exactly set Google apart from its competitors? How did it manage to rise to the top and stay there? In this article, we will delve into the key factors that contributed to Google's success and explore how a similar approach is revolutionizing the gaming industry in the era of Web3.

One of the fundamental reasons behind Google's triumph was its unwavering focus on user experience. Founders Sergei Brin and Larry Page viewed links and clicks as indicators of relevancy and value. Unlike other search engines of the time, Google did not clutter its pages with advertisements. Instead, it aimed to provide users with the most relevant search results, even if it meant directing them away from its own page. This emphasis on user satisfaction laid the foundation for Google's success.

Interestingly, Google's advertising model, AdWords, was inspired by Overture. However, Google introduced a crucial twist by incorporating the clickthrough rate into its algorithm. This innovation allowed ads with lower bids but higher click rates to rank higher, emphasizing the importance of relevancy. By aligning the advertising model with users' interests and behaviors, Google revolutionized the online advertising landscape.

Fast forward to the present day, and we witness a similar disruption taking place in the gaming industry. The rise of "play-to-earn" gaming, particularly exemplified by the game Axie Infinity, is reshaping the way people work and earn money online. Axie Infinity, developed by Sky Mavis, enables players to acquire unique digital pets called Axies and engage in battles with other teams. However, what sets Axie Infinity apart is its integration of real-world value and effort into the gameplay.

The concept of a guild in Axie Infinity has allowed the game to scale its efforts and provide opportunities for players worldwide to participate in the play-to-earn economy. Through scholarship programs, individuals from various countries, including the Philippines, India, and Latin America, can access the game without the need for upfront investments. This inclusive approach, combined with the cultural affinity for mobile games and high crypto literacy in the Philippines, has contributed to the game's rapid growth.

Similar to Google's disruption of the advertising industry, Axie Infinity removes traditional intermediaries such as app stores and game publishers from the equation. These intermediaries often take a significant portion of the revenue generated by games. By enabling players to directly benefit from their participation, Axie Infinity aligns economic incentives and empowers its community members. This shift from web2 to web3, characterized by opt-in communities and shared economic ownership, is a hallmark of the evolving digital landscape.

The success of Axie Infinity also highlights the importance of community-based structures in onboarding and educating users. Instead of relying on centralized platforms like Facebook and Google, the game leverages community-driven initiatives to teach new players how to play, earn money, and navigate the world of crypto. This grassroots approach not only fosters a sense of belonging but also enables individuals to take control of their own financial destinies.

As the gaming industry continues to embrace the principles of web3, it has the potential to become a significant gateway for millions of users to enter the world of crypto. Gaming provides an accessible and engaging entry point, removing the technical barriers that have hindered widespread adoption in the past. The stories of individuals whose lives have been transformed by earning money through play-to-earn games like Axie Infinity serve as powerful testimonials to the impact of this emerging paradigm.

In conclusion, Google's triumph in the search engine war can be attributed to its unwavering focus on user experience and relevancy. By incorporating these principles into its advertising model, Google disrupted the industry and established itself as the leader. Similarly, the rise of play-to-earn gaming in web3, exemplified by Axie Infinity, is reshaping how people work and earn money online. The alignment of economic incentives, community-driven onboarding, and shared ownership are transforming the gaming landscape. As we look to the future, it is crucial to embrace these principles and ensure that users are at the center of our digital endeavors.

Actionable Advice:

  • 1. Prioritize user experience: Whether you're building a search engine or developing a game, always put the user first. Focus on delivering value, relevance, and a seamless experience to cultivate customer loyalty.
  • 2. Embrace community-driven initiatives: Explore ways to involve your community in the growth and development of your product or service. By empowering users to become stakeholders and ambassadors, you can foster organic growth and create a sense of belonging.
  • 3. Emphasize shared economic ownership: Consider how you can align economic incentives with the success of your users. By enabling individuals to directly benefit from their participation, you can create a more equitable and sustainable ecosystem.

By adopting these principles and leveraging the power of web3 technologies, we can build a future where user-centricity, inclusivity, and shared ownership are the cornerstones of digital innovation.

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