The Power of User Engagement: BeReal and Pinterest's Journey to Success

The Power of User Engagement: BeReal and Pinterest's Journey to Success

Introduction:

In the fast-paced world of social media, two platforms have emerged as significant players, BeReal and Pinterest. Both platforms have successfully harnessed the power of user engagement to drive their growth. In this article, we will explore the unique strategies employed by BeReal and Pinterest, their rise to prominence, and the lessons we can learn from their journeys.

BeReal: Leveraging the Ambassador Program and TikTok

BeReal, a rising star in the realm of anti-Instagram social media startups, caught the attention of prominent publications and users alike. Founders Kevin and Alexis chose Linkedin as their medium of choice to introduce BeReal to the world. They strategically utilized two major growth engines to propel their platform forward: the Ambassador program and TikTok.

The Ambassador program became a key driver of BeReal's growth. By incentivizing users to refer others to the app, BeReal created a network effect that amplified its user base. Ambassadors were rewarded with monetary incentives, receiving $30 for each person they referred and an increased incentive of $50 if the referred user provided feedback. This program not only encouraged user acquisition but also fostered a sense of community and engagement.

Additionally, BeReal capitalized on the popularity of TikTok, repeatedly going viral on the platform from May to July 2022. Through nine TikToks from their official channel, BeReal garnered over 1 million views. This exposure on TikTok further expanded their reach and solidified their presence among younger demographics.

Pinterest: Focus, Prioritization, and Design-Centricity

Pinterest, on the other hand, took a different approach to achieve its success. The platform initially garnered attention through its seamless design and user experience, rather than relying on press coverage. The small team behind Pinterest focused on perfecting the platform's design, prioritizing user engagement over external validation.

One notable aspect of Pinterest's journey was the absence of a full-time technical co-founder. This decision defied conventional wisdom, yet Ben and Evan, the founders, played to their strengths and emphasized their design-centric approach. By leveraging their expertise and passion for design, they created a platform that resonated with users.

Pinterest's growth trajectory was remarkable. From its humble beginnings in a cramped Palo Alto apartment with just five employees and no revenue, the platform expanded to a global presence with approximately 1,800 team members and over $750 million in revenue before their IPO. Pinterest's ability to influence shoppers at the mid-funnel stage was a testament to the power of its engaged community seeking inspiration and ideas.

Lessons Learned and Actionable Advice:

• 1. Harness the power of user engagement: Both BeReal and Pinterest understood the importance of fostering a sense of community and engagement among their users. By incentivizing referrals and creating platforms that inspire and connect users, they were able to drive exponential growth. Consider how you can encourage user interaction and build a strong community around your product or service.

• 2. Focus and prioritize: Both platforms prioritized their core strengths and remained focused on perfecting their offerings. By avoiding distractions and staying true to their vision, BeReal and Pinterest were able to create compelling experiences that resonated with their respective user bases. Identify your unique strengths and concentrate your efforts on delivering exceptional value in those areas.

• 3. Embrace innovation and unconventional approaches: BeReal's Ambassador program and Pinterest's design-centricity defied industry norms and expectations. These platforms found success by thinking outside the box and taking calculated risks. Don't be afraid to challenge conventional wisdom and explore innovative strategies that align with your vision and goals.

Conclusion:

BeReal and Pinterest serve as powerful examples of the impact user engagement can have on the growth and success of a platform. By leveraging the Ambassador program and TikTok, BeReal achieved rapid expansion and community building. Pinterest, on the other hand, focused on design-centricity and prioritization to create a platform that captivated users. By incorporating the lessons learned from these platforms, businesses can cultivate a thriving user base and drive sustainable growth in the ever-evolving world of social media.