Brands are testing out OnlyFans as a marketing channel, and it seems that even fast casual chicken chain Sticky's Finger Joint is getting in on the action. They have recently launched their own OnlyFans account, offering exclusive content to their subscribers. This includes access to menu items, polls, and potential rewards. It's an interesting move for a brand to explore a platform that is typically associated with more adult content, but it shows the willingness of companies to experiment with new marketing channels.

Brands are testing out OnlyFans as a marketing channel, and it seems that even fast casual chicken chain Sticky's Finger Joint is getting in on the action. They have recently launched their own OnlyFans account, offering exclusive content to their subscribers. This includes access to menu items, polls, and potential rewards. It's an interesting move for a brand to explore a platform that is typically associated with more adult content, but it shows the willingness of companies to experiment with new marketing channels.

However, it's important for brands to remember that growth should not be the sole focus of their efforts. In fact, growth without a solid product-market fit is essentially meaningless. A growth team that is solely focused on growing a product with poor retention is fundamentally flawed. It's like trying to fill a leaky bucket - no matter how much water you pour in, it will keep dripping out.

Instead, brands should wait for retention to stabilize or start increasing before investing heavily in growth. It's important to have a product that people actually want to use before trying to attract more users. Growth is not about manipulating people, it's about providing value and making it easy for them to use your product.

In the pursuit of growth, it can be tempting to resort to scattershot "growth hacking" tactics. These tactics may yield short-term gains and move metrics, but without a clear hypothesis of why they work, these gains are likely to fade over time. It's important to stay true to the job your product does and focus on making it easy for people to use and get value from.

When building a growth team, it's important to have the right mix of skills and roles. At a minimum, a growth team should have a product manager, data scientist, and a few engineers. The goal of the team should be clear and easy to understand, such as growing transactions to a certain number. Avoid using fancy composite metrics that combine multiple actions, as they can be confusing and make it difficult for teams to understand why the metric is moving.

A growth mindset is all about challenging the status quo and seeking improvement without prejudice. It's about reducing friction in user flows to increase conversion rates, but also being careful not to go too far. It's important to listen to customer feedback and take action. This can be a daunting task, especially when dealing with a large user base, but being responsive to customer feedback can lead to both improved customer experiences and growth.

In conclusion, brands are exploring new marketing channels such as OnlyFans, but it's important to remember that growth should not be the sole focus. Building a growth team with the right mix of skills and roles is crucial, and a growth mindset means being willing to challenge the status quo and seek improvement. Three actionable advice for brands looking to achieve growth are:

1. Focus on building a solid product-market fit before investing heavily in growth.
2. Stay true to the job your product does and make it easy for people to use and get value from.
3. Listen to customer feedback and be responsive to their needs and concerns.