The Power of Disruptive Technologies in Video Content Creation


Hatched by Glasp

Aug 05, 2023

3 min read


The Power of Disruptive Technologies in Video Content Creation


In today's fast-paced digital landscape, the ability to create video content quickly and efficiently has become a crucial skill for businesses and content creators alike. However, the next big thing in video content creation often starts out being dismissed as a mere "toy." This article explores the concept of disruptive technologies and how they can revolutionize the way we produce and consume video content. By understanding the underlying processes and external forces at play, we can harness the power of these technologies to stay ahead of the competition and create faster, more engaging video content together with our community.

Disruptive Technologies and the Toy Syndrome:

Clay Christensen's "disruptive technology" theory suggests that disruptive technologies are often overlooked and dismissed as toys because they initially undershoot user needs. This is because these emerging technologies are still in their early stages and may not offer the same level of sophistication as their established counterparts. However, what makes them truly disruptive is their ability to ride the wave of external forces that continuously improve their utility.

Process Speed: A Key Indicator of Disruptive Potential:

To distinguish disruptive toys from mere toys, we must examine the process speed of these technologies. Are they getting better or worse over time? The rise of microchips becoming cheaper, the ubiquity of bandwidth, and the increasing intelligence of mobile devices are just a few examples of external forces that propel disruptive technologies forward. By aligning their development with these forces, disruptive technologies can steadily improve and eventually surpass user needs.

The Wikipedia Example:

One of the most remarkable examples of a disruptive technology is Wikipedia. Despite facing constant challenges from spammers, vandals, and other undesirable contributors, Wikipedia's collaborative editing process allows the good guys to continuously make it better at an unprecedented rate. This process speed, driven by the dedication of its users, has enabled Wikipedia to meet and exceed the encyclopedic information needs of its users. This demonstrates that disruptive technologies can thrive and disrupt established industries when they harness the power of a community and align with external forces.

The Future of Video Content Creation:

Looking ahead, it is unlikely that startups with sustaining technologies will dominate the video content creation landscape in 2020. Instead, it will be the ones that embrace disruptive technologies that sneak by and revolutionize the industry. By recognizing the true potential of these "toys" and leveraging their capabilities, we can stay at the forefront of video content creation and make a lasting impact on the digital landscape.

Actionable Advice:

  • 1. Embrace Disruptive Technologies: Don't be afraid to experiment with emerging technologies that may initially seem like toys. Look for their potential to align with external forces and enhance your video content creation process.
  • 2. Foster a Collaborative Community: Encourage collaboration and engagement within your community of content creators or users. By harnessing the power of collective knowledge and effort, you can continuously improve your content creation process.
  • 3. Stay Ahead of the Curve: Continuously monitor and adapt to the evolving external forces that shape the video content creation landscape. By understanding the trends and technological advancements, you can position yourself as a leader in the industry and anticipate the needs of your audience.


The power of disruptive technologies in video content creation cannot be underestimated. By recognizing their potential and understanding the processes and external forces at play, we can ride the wave of innovation and create faster, more engaging video content together with our community. Embracing disruptive technologies, fostering collaboration, and staying ahead of the curve are the keys to success in the ever-evolving digital landscape. So let's make faster video content together and pave the way for the next big thing in video content creation.

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