"The Forgotten Cousin of OKR That Could Make It 10x Better: The Importance of Short-Term Focus and Alignment"

Aviral Vaid

Hatched by Aviral Vaid

Oct 17, 2023

3 min read


"The Forgotten Cousin of OKR That Could Make It 10x Better: The Importance of Short-Term Focus and Alignment"


OKR, or Objectives and Key Results, is a popular goal-setting framework that has been widely adopted by companies around the world. However, despite its popularity, many individuals, including myself, have found that OKR falls short in certain aspects. In this article, I will explore my concerns with OKR and propose a solution that could significantly enhance its effectiveness - the incorporation of short-term focus and alignment.

The Problem with OKR:

One of the major issues I have with OKR is its failure to capture how my work directly contributes to the company's overall goals. While the framework allows for the setting of objectives and key results, it often lacks the necessary connection between individual contributions and broader company objectives. This disconnect can lead to a lack of motivation and understanding of how one's work impacts the organization as a whole.

Furthermore, OKR does little to ensure focus and maintain alignment within the company. Without clear guidelines on how to prioritize tasks and align them with the company's goals, teams may find themselves working on projects that have little relevance to the overall strategy. This lack of alignment can result in wasted time and resources, ultimately hindering the company's progress.

The Short Run and Long-Term Thinking:

To address these concerns, it is crucial to recognize that the long run is simply a collection of short runs. In other words, long-term growth can only be achieved by effectively managing the short term. This concept applies not only to companies but also to personal investments.

For instance, when it comes to investing in stocks, earning long-term returns requires the ability to hold onto the stocks for an extended period. This means that short-term improvements and protections are essential for ensuring the stability and longevity of the investment. By diverting our attention from short-term temptations and focusing on long-term strategies, we can safeguard our investments and achieve sustainable growth.

Applying Short-Term Focus and Alignment to OKR:

In the context of OKR, incorporating short-term focus and alignment can significantly enhance the framework's effectiveness. By establishing clear connections between individual objectives and company goals, employees will have a better understanding of how their work directly contributes to the organization's success. This connection can foster a sense of purpose and motivation, leading to increased productivity and engagement.

Additionally, by prioritizing short-term objectives that align with the company's overall strategy, teams can ensure that their efforts are focused on the most impactful tasks. This alignment will not only enhance efficiency but also prevent wasted time and resources on projects that do not contribute to the company's goals.

Actionable Advice:

  • 1. Foster a culture of transparency and communication: Encourage open discussions about how individual objectives align with company goals. This transparency will help employees understand the bigger picture and feel more connected to the organization's mission.
  • 2. Prioritize short-term objectives that contribute to long-term success: When setting OKRs, ensure that the key results for each objective are attainable within a reasonable timeframe. This approach will allow for continuous progress and keep teams motivated while working towards the company's long-term goals.
  • 3. Regularly review and adjust objectives: OKRs should not be set in stone. Regularly review and adjust objectives to reflect changing priorities and market conditions. This flexibility will enable teams to respond quickly to new opportunities and challenges, ensuring that their efforts remain aligned with the company's overarching strategy.


While OKR is a valuable goal-setting framework, it can be greatly enhanced by incorporating short-term focus and alignment. By establishing clear connections between individual objectives and company goals and prioritizing short-term improvements, organizations can ensure that their efforts are directed towards the most impactful tasks. By following the actionable advice provided, companies can unlock the full potential of OKR and achieve sustainable growth in the long run.

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