The Best Story Framework for More Engaging Storytelling [Example]

Alessio Frateily

Hatched by Alessio Frateily

Jul 16, 2023

4 min read

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The Best Story Framework for More Engaging Storytelling [Example]

Storytelling is an essential part of being human. It allows us to connect with others, share experiences, and convey information in a compelling way. However, not everyone is a natural-born storyteller like Ernest Hemingway. That's where storytelling frameworks come in handy. They provide us with a structure to follow, making our copy and content feel familiar to readers while still allowing for creative expression.

One of the most popular storytelling frameworks is the Hero's Journey, developed by author Joseph Campbell. This template is so relatable because it mirrors the journeys we experience in our own lives. It consists of three acts, each with its own set of steps.

In Act 1, known as the Ordinary World, the character (which could be you or your customer) is living a regular life. They become aware of a problem or task that needs to be completed, but initially show refusal to take action. This is where the mentor comes in, guiding the character towards overcoming their challenges.

Act 2, Crossing the Threshold, marks the beginning of the character's journey. They face tests, allies, and enemies along the way, leading up to the approach to the innermost cave. This is the point where the character must confront their biggest challenge or obstacle, which can be compared to a professional needing to convince their team to adopt a solution.

The climax of the story occurs during the Ordeal, where the character goes through a battle or showdown. Despite the challenges, they emerge triumphant, earning their reward. Act 3, the Road Back, shows that the character's journey is not over yet. They must deal with the consequences of their previous battle before experiencing a resurrection and returning home or moving forward into a new adventure.

This framework can be applied to various storytelling contexts, including fiction and business examples. One famous fictional story that follows the Hero's Journey template is Star Wars. In this story, Luke Skywalker starts in his ordinary world on a desert planet. He receives a call to adventure and initially refuses, but with the help of his mentor, Obi-Wan Kenobi, he crosses the threshold and embarks on an epic space adventure. Along the way, he faces tests, allies, enemies, and ultimately triumphs over the villain, Darth Vader. In the end, he returns home as a changed man, empowered by his newfound abilities.

In the business world, storytelling can be used to present case studies. These stories showcase where a customer was, where they wanted to be, and how they overcame the gap. By using the Hero's Journey framework, businesses can focus their creativity and create engaging narratives that resonate with their audience.

To further enhance your storytelling framework, you can incorporate the Benjamin Franklin Method. Benjamin Franklin was known for his mastery of writing, and he achieved this by reverse engineering the prose of the best writers of his time. He took notes at a sentence level, sat on them for a while, and then tried to recreate the sentences from memory. This method can help you refine your storytelling skills and make your writing more compelling.

Now, let's shift gears and talk about luck. Luck is often seen as something random and out of our control. However, there are ways to actively create luck for ourselves. Jason Roberts introduced the concept of "Luck Surface Area" which can be likened to a catchment area for luck. While luck may still occur randomly, positioning ourselves in a way that captures more of it increases our chances of experiencing lucky events.

There are four types of luck according to Naval Ravikant: accidental luck, active luck, prepared luck, and magnetic luck. Accidental luck is like a plant's luck - it depends on where the seed lands. Active luck is the result of constantly moving and exploring, increasing the likelihood of stumbling upon something good. Prepared luck is about noticing opportunities that others might miss and taking action to seize them. Magnetic luck is when luck comes to you unsought because of who you are and how you behave.

So, how can we create luck for ourselves? It starts with adopting a growth mindset and actively seeking out opportunities. Doing more things and telling more people about it increases our luck surface area. We should also prepare our minds to be sensitive to chances that others might overlook and strive to become the best at what we do. By refining our skills and constantly seeking improvement, we position ourselves for luck to find us.

In conclusion, storytelling frameworks provide a guide for more engaging storytelling. The Hero's Journey template, popularized by Joseph Campbell, allows us to structure our stories in a relatable and compelling way. By incorporating the Benjamin Franklin Method, we can refine our storytelling skills and make our writing more impactful. Additionally, by actively creating luck using the concept of Luck Surface Area and embracing a growth mindset, we can position ourselves for more positive random events to occur. So, start incorporating these frameworks and strategies into your storytelling and watch as your narratives captivate and inspire your audience.

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