The Power of Viral Trends: Connecting MrBeast's Success with Email's Potential

Aadil Verma

Hatched by Aadil Verma

Jun 18, 2024

3 min read


The Power of Viral Trends: Connecting MrBeast's Success with Email's Potential


In the vast landscape of the internet, certain trends and concepts capture the attention of millions. From viral YouTube videos to the way we communicate through email, these phenomena have the power to shape our online experiences. In this article, we will explore the secrets behind the extraordinary success of MrBeast's videos and the potential of email as a delightful communication tool.

The Viral Formula:

MrBeast, a popular YouTube personality, has mastered the art of creating viral videos that consistently garner millions of views. One of his successful strategies is the "$1 vs. Expensive" concept, where he compares budget-friendly items to their extravagant counterparts. This formula resonates with viewers across various genres, from beauty channels to gaming channels, creating a ripple effect of viral content. By identifying this trend and incorporating it into his own videos, MrBeast capitalizes on what people already love, driving engagement and viewership.

Inspiration from Other Channels:

MrBeast's creative insights are not limited to his own experiences. In fact, he draws inspiration from other successful channels, such as BuzzFeed. The "$1 vs. Expensive" concept originated from BuzzFeed's videos, which also gained widespread popularity. By recognizing the appeal of this content format and its broad appeal, MrBeast was able to adapt it to his own style and niche, further propelling his videos to viral status.

Rediscovering the Joy of Email:

Email is a communication tool that has stood the test of time, connecting people from all walks of life. However, the rise of spam and automated messages has tarnished the once-cherished experience of receiving an email. In response to this, 37signals, led by CEO Jason, created HEY—a revolutionary email and calendar platform that seeks to renew our love for this medium. By acknowledging the value and power of email, HEY offers a fresh perspective on how we can regain control over our inboxes and make email delightful once again.

Unleashing the Potential of Email:

HEY's approach to email and calendars is a testament to their belief in the inherent magic of this communication tool. They recognize that email has the ability to connect individuals across cultures, continents, and communities. By simplifying and modernizing the email experience, HEY aims to usher in a new era where email is seen as a joyous means of communication, rather than a tedious chore.

Actionable Advice:

  • 1. Embrace Viral Trends: Pay attention to what is capturing the attention of audiences across different platforms. By identifying common themes and incorporating them into your own content or work, you can tap into the existing interest and engage with a wider audience.
  • 2. Innovate and Adapt: Just as MrBeast took inspiration from other successful channels, be open to learning from others in your field. By observing what works and experimenting with new approaches, you can find unique ways to stand out and make an impact.
  • 3. Rediscover the Joy: Apply the principles behind HEY's approach to email to your own communication habits. Take the time to declutter your inbox, unsubscribe from unnecessary newsletters, and establish boundaries for who can reach you. By prioritizing meaningful connections, you can rekindle the joy email once brought.


The success of MrBeast's videos and the potential of HEY's email platform demonstrate the power of understanding and adapting to viral trends. By recognizing what resonates with audiences and finding innovative ways to incorporate these concepts, we can create content and communication experiences that captivate and delight. Let us embrace the magic that exists within these trends and rediscover the joy in the platforms we use every day.

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