In today's digital age, creating viral content has become a coveted skill. With the rise of social media platforms and the constant stream of information bombarding us on a daily basis, capturing people's attention has become increasingly difficult. However, there are certain criteria that can greatly increase the chances of creating viral content. In this article, we will explore these criteria and delve into the fascinating world of viral video making.

Aadil Verma

Hatched by Aadil Verma

Mar 25, 2024

4 min read

0

In today's digital age, creating viral content has become a coveted skill. With the rise of social media platforms and the constant stream of information bombarding us on a daily basis, capturing people's attention has become increasingly difficult. However, there are certain criteria that can greatly increase the chances of creating viral content. In this article, we will explore these criteria and delve into the fascinating world of viral video making.

One of the first things to consider when brainstorming ideas for viral content is novelty. Novelty refers to a new or unique experience that deviates from the norm. In a world where everything seems to have been done before, finding a fresh idea can be a challenge. However, it is precisely this novelty that can capture people's attention and make them curious. Jenny Hoyos, a renowned viral video creator, emphasizes the importance of novelty in her masterclass on viral video making. She suggests that one should ask themselves whether their idea offers a new experience or a unique perspective.

Curiosity is another crucial factor in creating viral content. When something deviates from the norm or presents a new experience, it naturally provokes curiosity. People are inherently curious beings and are often drawn towards things that make them question or wonder. Uncertainty plays a key role in piquing curiosity. When we are unsure about something, we become curious to find out more. This is why uncertainty is an essential criterion for viral content. If your idea can create a sense of curiosity by leaving people with unanswered questions, it has the potential to go viral.

Knowledge gaps also play a significant role in triggering curiosity. When we are aware that there is something we don't know, it sparks a desire to fill that gap in our knowledge. Jenny Hoyos highlights the importance of knowledge gaps in her masterclass. She suggests that presenting information in a way that highlights what people don't know can be a powerful tool in creating viral content. By tapping into people's desire to learn and discover, you can create content that is not only informative but also highly shareable.

Complexity is the final criterion that Jenny Hoyos emphasizes in her masterclass. Psychological questions, intricate puzzles, and thought-provoking concepts all fall under the umbrella of complexity. These types of content tend to engage people on a deeper level and keep them thinking long after they have consumed the content. By incorporating complexity into your viral videos, you can create a lasting impression and generate discussions among your audience.

Now that we have explored the four criteria for viral content - novelty, uncertainty, knowledge gaps, and complexity - let's take a look at how these factors are relevant to a powerhouse like Apple. In recent years, Apple has recognized the power of YouTubers in promoting their products. They have collaborated with various YouTubers to create content that not only showcases their products but also generates buzz and excitement among their target audience. This strategic move by Apple is a testament to the importance of viral content in today's marketing landscape.

By partnering with YouTubers who excel at creating viral videos, Apple is able to tap into their expertise and leverage their ability to create content that meets the four criteria for viral success. These YouTubers understand the importance of novelty and constantly strive to present Apple products in unique and captivating ways. They also know how to create uncertainty, leaving their viewers curious and eager to learn more about the features and capabilities of Apple devices. Additionally, they excel at highlighting knowledge gaps and presenting complex concepts in a digestible and engaging manner.

In conclusion, creating viral content is a skill that requires careful consideration of several factors. By incorporating novelty, uncertainty, knowledge gaps, and complexity into your ideas, you can greatly increase the chances of your content going viral. Whether you are a content creator looking to make a name for yourself or a brand seeking to generate buzz, understanding these criteria is crucial. To summarize, here are three actionable pieces of advice:

  • 1. Embrace novelty: Challenge yourself to come up with fresh and unique ideas that stand out from the crowd. Think outside the box and explore new perspectives.
  • 2. Spark curiosity: Create content that leaves your audience with unanswered questions. Make them curious to learn more and delve deeper into the subject matter.
  • 3. Tap into knowledge gaps: Highlight what your audience doesn't know and present information in a way that encourages them to fill those gaps. Keep them engaged and eager to learn.

By following these tips and incorporating the four criteria for viral success, you can unlock the potential to create content that captivates audiences and spreads like wildfire. So go out there, embrace novelty, spark curiosity, tap into knowledge gaps, and embrace complexity. The world is waiting for your viral masterpiece.

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