Unveiling the Secrets Behind Creating Viral Content: Insights from Trung Phan and LinkedIn

Aadil Verma

Hatched by Aadil Verma

May 09, 2024

3 min read


Unveiling the Secrets Behind Creating Viral Content: Insights from Trung Phan and LinkedIn


In the fast-paced digital age, creating content that captivates and engages audiences has become more challenging than ever. However, individuals like Trung Phan have managed to master the art of producing binge-worthy content and amassing a staggering 600,000 Twitter followers using platforms like Reddit. In this article, we will dissect Trung Phan's approach to content creation and explore how his unique methods can be applied to achieve success in the online realm. Additionally, we will delve into the phenomenon of LinkedIn and its often-criticized nature, shedding light on the motivations behind users' incessant self-promotion.

Part 1: The Quest for Quality Information Flow

Trung Phan's success can be attributed, in part, to his ability to curate a stream of valuable information efficiently. By starting his day with a curated selection of must-read newsletters and browsing through renowned financial media apps like the NYT, WSJ, Financial Times, and The Economist, he ensures that he remains up-to-date with the latest trends and insights. Furthermore, he leverages platforms like Quora, Reddit, and Imgur to tap into diverse knowledge bases and discover unique perspectives. Trung's approach highlights the importance of actively seeking out quality information to fuel creativity and generate compelling content.

Part 2: The Power of Good Taste in Content Filtering

One of the secrets behind Trung Phan's ability to create content that resonates with audiences is his exceptional taste in filtering ideas. While some topics may initially seem uninteresting, Trung recognizes that there is often hidden potential waiting to be uncovered. By combining extensive research with his own editorial acumen, he identifies the elements that have the potential to create a viral hit. This emphasizes the significance of developing a discerning eye and the ability to identify the unique aspects that can transform an ordinary idea into a compelling story.

Part 3: Unleashing the Potential of YouTube's Algorithm

Trung Phan acknowledges that YouTube's algorithm has one of the best sorting systems for viral content. Leveraging this knowledge, he utilizes YouTube as his first point of reference when searching for niche topics. The algorithm's ability to identify and promote content that has already achieved a certain level of virality serves as a valuable indicator for Trung. Additionally, he recognizes that layering additional insights on top of existing viral content can elevate his own creations. This highlights the importance of understanding the prerequisites for creating great stories and building upon existing successful content to enhance engagement.

Part 4: Decoding LinkedIn's Cringe-Worthy Self-Promotion Culture

LinkedIn, often criticized for its cringe-worthy self-promotion culture, is a platform where users, especially job-seekers, showcase their wins, no matter how small, in an attempt to attract the attention of potential employers. This behavior is often shrouded in fake humility or wrapped in a hero's journey narrative, aiming to strike a balance between showcasing achievements and maintaining a sense of modesty. While the motives behind this behavior may be questioned, it highlights the competitive nature of the platform and the importance of self-promotion in a professional context.


Drawing inspiration from Trung Phan's content creation journey and the dynamics of LinkedIn, it becomes evident that creating viral content requires a combination of savvy information flow, good taste in content filtering, leveraging algorithmic tools, and understanding the motivations behind online behavior. To achieve success in the digital realm, here are three actionable tips:

  • 1. Actively seek out diverse sources of information, including newsletters, reputable media apps, and niche platforms, to fuel your creativity and stay ahead of the curve.
  • 2. Develop a discerning eye for identifying the hidden potential in seemingly mundane topics, combining thorough research with your own editorial taste to create truly captivating content.
  • 3. Leverage algorithmic tools on platforms like YouTube to identify viral content and build upon it with additional insights, enhancing engagement and expanding your reach.

By incorporating these strategies into your content creation process, you can unlock the potential for your own viral success while navigating the intricacies of platforms like LinkedIn.

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