Unleashing the Power of Viral Videos and Wealth Creation Games

Aadil Verma

Hatched by Aadil Verma

May 02, 2024

3 min read


Unleashing the Power of Viral Videos and Wealth Creation Games


In today's digital age, the power of viral videos has become undeniable. These short, attention-grabbing clips have the potential to reach millions of viewers within a matter of hours. But what makes a video go viral? How can we create content that captivates the masses and generates substantial engagement? Jenny Hoyos, in her masterclass on viral video making, sheds light on four essential criteria that can make an idea go viral: novelty, curiosity, uncertainty, and complexity. Interestingly, these criteria share common ground with Naval Ravikant's insights on wealth creation. In his thought-provoking essay, "How to Get Rich (without getting lucky)," Naval emphasizes the importance of ignoring people playing status games and focusing on wealth creation games. Let's explore the connection between these two concepts and uncover actionable advice for harnessing their power.

The Power of Novelty:

Both Jenny Hoyos and Naval Ravikant emphasize the significance of novelty in capturing people's attention. Jenny highlights the need for a new or unique experience to provoke curiosity and deviate from the norm. Similarly, Naval suggests that following the crowd and playing status games won't lead to wealth creation. Instead, innovative and groundbreaking ideas are essential for achieving financial success. By combining the concept of novelty from viral video making with the pursuit of unique ideas in wealth creation, we can unlock the potential for remarkable achievements.

Curiosity and Uncertainty:

Curiosity plays a vital role in both viral video making and wealth creation. Jenny emphasizes that uncertainty fuels our curiosity. When we encounter something unknown or are unsure about an idea, our curiosity is piqued. This aligns with Naval's advice to ignore those playing status games, as they often attack people engaged in wealth creation games. By embracing curiosity and disregarding societal pressures, we can focus on creating value and building wealth. Unleashing our curiosity can lead us down unexplored paths, helping us discover innovative solutions and opportunities.

Knowledge Gaps and Complexity:

Knowledge gaps and complexity are two more common points between viral video making and wealth creation. Jenny highlights that when we become aware of something we don't know, it sparks curiosity and a desire to fill that knowledge gap. Similarly, Naval emphasizes that wealth creation involves diving into complex problems and finding elegant solutions. By embracing complexity, we can tackle intricate issues head-on and uncover valuable insights. The pursuit of knowledge and the willingness to navigate complexity are key ingredients for both viral video success and wealth creation.

Actionable Advice:

  • 1. Embrace Uniqueness: When brainstorming video ideas or wealth creation strategies, prioritize novelty and uniqueness. Think outside the box and challenge the status quo. By offering something new and different, you'll capture people's attention and stand out among the crowd.
  • 2. Nurture Curiosity: Embrace uncertainty and use it as a catalyst for curiosity. Instead of fearing the unknown, lean into it and explore new territories. Curiosity opens doors to valuable experiences, whether in the realm of viral videos or wealth creation. Embrace the power of "what if" and let it guide your creative and entrepreneurial endeavors.
  • 3. Dive into Complexity: Embrace complex problems and view them as opportunities for growth. Whether you're creating viral videos or pursuing wealth creation, don't shy away from intricate challenges. Embrace the learning process and develop a mindset that seeks elegant solutions to complex problems.


Viral videos and wealth creation may seem like distinct concepts, but upon closer examination, we find common threads that tie them together. By incorporating the four criteria of novelty, curiosity, uncertainty, and complexity into our creative endeavors and entrepreneurial pursuits, we can unlock their true potential. Embrace uniqueness, nurture curiosity, and dive into complexity to unleash the power of viral videos and wealth creation. Remember, the path to success may not always be conventional, but by following these principles, you can chart your own course towards remarkable achievements.

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