Rediscovering the Joy of Email with HEY: A Fresh Take on Communication

Aadil Verma

Hatched by Aadil Verma

May 22, 2024

3 min read


Rediscovering the Joy of Email with HEY: A Fresh Take on Communication


Email has long been an essential tool for communication, allowing people from all walks of life to connect, share their thoughts, and build relationships. However, over time, email has become inundated with unwanted messages, automated clutter, and a lack of control over who can reach us. The joy of receiving a meaningful email has been overshadowed by the chore of sifting through our inboxes. But fear not, because HEY, a new email and calendar platform from 37signals, aims to restore the magic of email and make it a delightful experience once again.

The Decline of Email and the Need for Change:

In the early days, email was a treasure. It brought excitement to our lives when we received messages from loved ones, newsletters we enjoyed, or updates from services we liked. However, as email became more mainstream, the influx of unwanted emails from unfamiliar senders began to erode the joy and control we once had. Popular email providers like Gmail, Outlook, Yahoo, and Apple did little to address this issue, allowing automated clutter to take over our inboxes.

Reviving the Magic of Email:

HEY recognizes that email remains a wonder despite its current state. It is a reliable and simple means of communication that connects people across cultures, continents, and communities. With HEY, 37signals seeks to dust off email, renovate its outdated aspects, and modernize it for the way we communicate today. By doing so, HEY aims to reintroduce email as a source of delight and cherishable moments.

A Fresh Start with HEY:

HEY is more than just another email platform; it is a love letter to email and calendars. Available on various platforms including the web, Mac, Windows, Linux, iOS, and Android, HEY provides a unified and streamlined experience that simplifies the way we interact with our inboxes. It offers features such as screening unwanted senders and newsletters, empowering users to regain control over their email flow. By decluttering our inboxes and prioritizing meaningful conversations, HEY enables us to once again cherish the joy of email.

Actionable Advice for an Enhanced Email Experience:

  • 1. Take Control of Your Inbox: Unsubscribe from newsletters and promotional emails that no longer serve you. Use HEY's screening feature to filter out unwanted senders and maintain a clutter-free inbox. Remember, a clean inbox leads to a clearer mind.
  • 2. Prioritize Meaningful Conversations: Instead of treating email as a task to be completed, focus on engaging in meaningful conversations. Take the time to craft thoughtful responses and foster genuine connections. HEY's simplified interface makes it easier to concentrate on what matters most.
  • 3. Set Boundaries and Establish Email Rituals: Avoid the temptation to constantly check your email. Instead, establish specific times throughout the day to dedicate to email management. By setting boundaries and creating rituals, you regain control over your time and ensure that email doesn't consume your life.


Email may have lost some of its luster over the years, but with HEY, 37signals has breathed new life into this timeless form of communication. By addressing the frustrations and clutter associated with email, HEY offers a fresh, simplified, and enjoyable email experience. Let us rediscover the joy of email, regain control over our inboxes, and embrace the magic that email can bring to our lives. So, give HEY a try and embark on a renewed email journey that will make you fall in love with communication all over again.

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