How to Build a Successful Social Media Presence: Insights from JD and DuoLingo

Aadil Verma

Hatched by Aadil Verma

Apr 30, 2024

3 min read


How to Build a Successful Social Media Presence: Insights from JD and DuoLingo

In the ever-evolving world of social media, building a successful presence can seem like a daunting task. With millions of users and countless platforms to choose from, it can be challenging to stand out and attract a loyal following. However, by examining the experiences of JD and DuoLingo, we can uncover some valuable insights and actionable advice on how to succeed in this competitive landscape.

JD, a social media influencer, shared his journey to reaching 1 million followers on Instagram in just a few months. His key takeaway was the ability to work for free, especially in the early stages of building a presence. By focusing on what brings you joy and passion, rather than solely pursuing monetary gains, you can create authentic and engaging content that resonates with your audience.

This notion of authenticity was also emphasized by DuoLingo's social media manager. They explained that when hiring for their team, they prioritize candidates who can create entertaining content rather than those with advertising experience. The ability to understand the science behind each social media platform and leverage trending audio and concepts is crucial for creating engaging content.

However, both JD and DuoLingo acknowledged the importance of finding a balance between copying what works and being innovative. JD mentioned that when he first started on TikTok, he relied on copying trends and giving credit to others. This strategy helped him gain initial traction. Similarly, DuoLingo recognized the value of replicating successful content formats but also emphasized the need for unique storylines and innovative ideas to maintain audience interest.

DuoLingo's approach to storytelling on TikTok is particularly noteworthy. They treat their videos as episodes in a sitcom, each contributing to the overall narrative of their brand. By building lore and incorporating popular culture references, they create a sense of familiarity and engagement among their followers. This approach also highlights the importance of creating content that can stand alone and be enjoyed even outside of the platform it was originally shared on.

However, it's important to note that not every piece of content needs to tie back to your brand or product. DuoLingo discovered that people don't come to social media to learn a language, but rather for entertainment. Understanding this, they prioritize creating content that resonates with their audience's interests and desires, even if it may not directly promote their app.

So, how can you apply these insights to build your own successful social media presence? Here are three actionable pieces of advice:

  • 1. Embrace your passion: Focus on creating content that brings you joy and aligns with your interests. Authenticity and genuine enthusiasm are key factors in building a loyal following.
  • 2. Understand the platform: Take the time to learn how each social media platform works, including its unique features and trends. Leverage popular audio, concepts, and formats to create engaging content that resonates with your audience.
  • 3. Balance imitation and innovation: Start by replicating successful content formats and trends to gain initial traction. However, as you grow, prioritize developing unique storylines and innovative ideas that set you apart from the competition.

In conclusion, building a successful social media presence requires a combination of authenticity, understanding the platform, and finding the right balance between imitation and innovation. By following the insights shared by JD and DuoLingo, you can increase your chances of attracting a loyal following and creating engaging content that stands out in the crowded social media landscape.

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