Reviving the Joy of Email: A Fresh Outlook on Communication

Aadil Verma

Hatched by Aadil Verma

Apr 14, 2024

3 min read


Reviving the Joy of Email: A Fresh Outlook on Communication


Email has long been a cornerstone of communication, connecting people from different cultures and countries on a daily basis. However, over time, the joy of receiving and sending emails has been overshadowed by a barrage of unwanted messages and cluttered inboxes. In this article, we will explore how email has evolved and how 37signals' HEY email and calendar platform aims to revolutionize the way we approach electronic communication. Additionally, we will discuss the intriguing economic ecosystem between Apple and influential YouTubers.

The Transformation of Email:

Email has always held the potential to be a treasure, delivering messages from loved ones, interesting newsletters, and valuable updates from services we appreciate. However, as time went on, the influx of unsolicited emails and automated messages turned email into a burdensome chore rather than a source of delight. Major email providers like Gmail, Outlook, Yahoo, and Apple failed to address these issues, causing users to lose control over their inboxes.

Rediscovering the Magic:

Despite the challenges, the core beauty of email remains intact. It serves as a reliable and simple communication tool, enabling individuals to connect and share their love, as well as supporting countless professionals in their everyday work. The key lies in dusting off the old habits and neglect that have accumulated over time. This is precisely what HEY, 37signals' email and calendar platform, aims to achieve – a modernized, simplified, and potent reintroduction of email.

The HEY Experience:

HEY is a love letter to email and calendars, designed to provide users with a fresh start and a renewed sense of joy when dealing with their digital correspondence. Available across various platforms, including the web, Mac, Windows, Linux, iOS, and Android, HEY offers a complete overhaul of the email experience. With features such as advanced email screening, controlled access, and streamlined organization, HEY empowers users to regain control over their inboxes and transform email into a source of delight once again.

The Apple-YouTuber Ecosystem:

Shifting gears, let's delve into the intriguing economic ecosystem between Apple and influential YouTubers. With the rise of YouTube as a powerful marketing tool, Apple has recognized the value of collaborating with popular YouTubers to promote their products and reach a wider audience. By leveraging the influence and credibility of these content creators, Apple can effectively showcase the benefits and features of their devices to potential customers.

Actionable Advice:

  • 1. Take Control of Your Inbox: Whether you choose HEY or another email platform, make an effort to declutter your inbox regularly. Unsubscribe from unwanted newsletters, set up filters to redirect automated emails, and prioritize important messages. By taking control of your email, you can transform it into a more enjoyable and efficient communication tool.
  • 2. Embrace Modern Email Features: Explore the various features offered by contemporary email platforms. Look for advanced screening options, customizable filters, and organizational tools that suit your needs. By leveraging these features, you can optimize your email experience and make it more tailored to your preferences.
  • 3. Engage with Influencers Responsibly: If you're a business owner or marketer, consider collaborating with influencers to promote your products or services. However, it's crucial to approach these partnerships responsibly. Thoroughly research potential influencers, ensure their values align with your brand, and focus on building authentic and mutually beneficial relationships.


Email remains a powerful and invaluable tool for communication, even in the face of its challenges. With the introduction of innovative platforms like HEY, we have the opportunity to rediscover the joy of email by leveraging modern features and taking control of our inboxes. Additionally, the symbiotic relationship between Apple and YouTubers showcases the evolving landscape of marketing and the importance of influencer collaborations. By implementing the actionable advice provided, individuals and businesses can enhance their email experiences and navigate the digital world more effectively.

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