The Intersection of Success and Color: Harnessing Your Values and Emotional Responses for Personal Growth

Tara H

Hatched by Tara H

Jan 06, 2024

3 min read


The Intersection of Success and Color: Harnessing Your Values and Emotional Responses for Personal Growth


In our quest for success, we often find ourselves overwhelmed by the myriad of advice and strategies available. However, Herbert Bayard Swope's famous quote reminds us that trying to please everyone is a surefire path to failure. Instead, we must start by understanding our own values and using them as a compass to guide us towards success. Additionally, the influence of colors on our thoughts and emotions cannot be ignored. In this article, we will explore how aligning our values with our goals and understanding the power of colors can set us up for success.

Discovering Success Through Values:

To set ourselves up for success, we must first identify our core values and align our actions with them. Nir Eyal, a leading expert in behavior design, emphasizes the importance of starting with our values to find success that truly resonates with us. By understanding what truly matters to us, we can prioritize our goals and make decisions that align with our values. This approach not only increases our chances of achieving success but also provides a sense of fulfillment and purpose.

Colors: Unleashing Emotional Responses:

The impact of colors on our emotions and thoughts is a fascinating area of study. Research has shown that colors have the ability to evoke immediate emotional responses within us. For example, a study conducted by a research team found that when a stricken traveler wore a red shirt, she was more likely to receive help compared to other colors. This highlights the power of red in capturing attention and eliciting a response.

The Berlin-Kay Theory further sheds light on the significance of colors. This theory suggests that the evolution of color terms in language follows a pattern, with red consistently being the third color term to emerge across various languages. The longer a word for a color has been in use, the more associations, meanings, and nuances it acquires. This strengthens the impact of the color itself, making it a powerful tool for communication and influencing our perceptions.

Connecting Values and Colors for Success:

Understanding the influence of colors on our emotions and thoughts allows us to leverage this knowledge in setting ourselves up for success. By aligning our values with the colors we surround ourselves with, we can create environments that promote the desired emotions and mindset for achieving our goals. For example, if your core value is creativity, incorporating splashes of vibrant colors like orange or purple in your workspace can stimulate inspiration and innovation.

Actionable Advice:

  • 1. Identify Your Core Values: Take the time to reflect on what truly matters to you. Consider the qualities and principles you hold dear and use them as a guide in setting your goals and making decisions.
  • 2. Create an Environment that Aligns with Your Values: Pay attention to the colors in your surroundings. Incorporate colors that evoke the desired emotions and mindset for success based on your core values. Experiment with different color schemes and observe how they affect your mood and productivity.
  • 3. Embrace the Power of Color Psychology: Educate yourself on the psychological effects of different colors. Explore how specific colors can influence emotions, behavior, and perception. Utilize this knowledge to enhance your communication, personal branding, and overall success.


Setting ourselves up for success requires a thoughtful approach that encompasses our values and the influence of colors on our thoughts and emotions. By aligning our goals with our core values and utilizing the power of colors, we can create an environment that supports and propels us towards success. Remember, success is not a one-size-fits-all formula, but by staying true to ourselves and harnessing the power of colors, we can pave our unique path to personal and professional growth.

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