The Rise of AI-Generated Content: Revolutionizing Content Marketing

Tara H

Hatched by Tara H

Sep 15, 2023

3 min read


The Rise of AI-Generated Content: Revolutionizing Content Marketing

In today's fast-paced digital world, content marketing plays a pivotal role in engaging audiences and driving business growth. As brands strive to produce high-quality content at scale, they are turning to artificial intelligence (AI) as a powerful tool to meet their content creation needs. AI's ability to generate content en masse and offer endless new ideas holds great potential for marketers. However, it is essential to understand the strengths and limitations of AI-generated content, and how it can be effectively integrated into a holistic content strategy.

AI, with its incredible processing power and vast knowledge base, can produce content at an unprecedented speed. It takes an average human writer three hours and sixteen minutes to write 1000 words, while AI writing assistants, such as GPT-3, can generate human-like text in a fraction of that time. These AI assistants work by predicting the next words based on the vast amount of text they have crawled in the past. This supercharged predictive text feature can be immensely valuable when facing writer's block or needing quick inspiration.

However, there are certain drawbacks to relying solely on AI for content creation. One of the main concerns is that AI-generated content lacks uniqueness and originality. As AI relies on existing content to generate text, it often reproduces information without providing any fresh insights or perspectives. This can lead to a proliferation of repetitive and unoriginal content, which search engines like Google do not favor. To overcome this hurdle, it is crucial to inject AI-generated content with factual support and lived experiences, adding a human touch to the final output.

Another challenge lies in maintaining a brand's unique style and voice when using AI for content creation. AI writing assistants often struggle to adhere to a brand's specific guidelines and tone. This can result in content that feels disjointed or out of sync with the brand's identity. To mitigate this issue, marketers should adopt a collaborative approach, employing AI as a writing tool to generate initial drafts or ideas. Human writers can then refine and mold the content, ensuring it aligns with the brand's voice and style guidelines.

To fully harness the power of AI-generated content, a balanced approach is key. Instead of expecting AI to do 100% of the work, a 50-50 split between AI and human input can yield the best results. AI can excel at generating ideas, breaking writer's block, and providing a foundation for content creation. On the other hand, human writers can bring their strategic thinking and expertise to the table, infusing the content with their unique perspectives and ensuring its alignment with broader marketing goals.

As brands navigate the new era of AI-generated content, here are three actionable pieces of advice to consider:

  • 1. Embrace AI as a powerful tool: AI-generated content can be a game-changer for content marketers. Embrace its ability to produce content at scale and generate fresh ideas. However, remember that AI is a tool, not a replacement for human creativity and expertise.
  • 2. Inject human touchpoints: To add uniqueness and originality to AI-generated content, incorporate factual support and lived experiences. Human writers bring authenticity and depth to the content by infusing their own perspectives and insights.
  • 3. Collaborate for success: Foster collaboration between AI and human writers to achieve the best results. Use AI as a brainstorming technique or a starting point for content creation. Human writers can then refine and tailor the content to meet brand guidelines and voice requirements.

In conclusion, AI-generated content is revolutionizing the landscape of content marketing. Its ability to produce content en masse and generate endless new ideas is unparalleled. However, it is important to understand the limitations of AI and how it can be effectively integrated into a comprehensive content strategy. By embracing AI as a powerful tool, injecting human touchpoints, and fostering collaboration, brands can unlock the true potential of AI-generated content and drive impactful marketing campaigns in the new era of content marketing.

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