Top Highlights

• Increasingly, consumers are making decisions well before the actual moment of in-store or online purchase
• 88% of consumers research before they buy, consulting an average of 10.4 sources
• 88% of U.S. consumers now engage in the "zero moment of truth" prior to making their final decision In 2011 consumers consulted an average of 10.4 new media or traditional sources before purchasing, 2x the sources consulted just the year before ZMOT sources like search engines rank high in the degree of influence they have in the shopper's decision...