And You Will Know Us by the Company We Keep — Remains of the Day
https://www.eugenewei.com/blog/2021/9/29/and-you-will-know-us-by-the-company-we-keep
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Summary
The problem of graph design refers to the difficulty of ensuring that users end up with the optimal social graph to get the most value out of a social media product or service. This problem is exacerbated by the fact that social graphs have negative network effects that kick in at scale, causing users to churn. To fix this, apps need to decouple content feeds from social graphs, and focus on building interest graphs for users instead.
Top Highlights
- It feels as if we're at the tail end of the first era of social media in the West. Looking back at the companies that have survived, certain application architectural choices are ubiquitous.
- Secondly, TikTok runs every candidate video through a two-stage screening process.
- The fundamental attribution error has always been one of my cautionary mental models. The social media version of this is over-attributing how people behave on a social app to their innate nature and under-attributing it to the social context the app places them in.
- First, it tries to understand what interests you by observing how you react to everything it shows you.
- Every other week or so, I am introduced to someone amazing, or an account I've never heard of before that blows me away. That social networks themselves aren't facilitating these introductions leaves me less sad than hopeful.
Tags
#social media
#Psychology
#tiny internets
#Product Management
#Mechanism
#product
Thoughts & Comments
Kei
This article is about graph design.
kavin selva
Great one!