Top Highlights

• Falling into the trap of thinking other users will be like you is especially pernicious because the people building the product are usually among that early adopter cohort. The easiest north star for a product person is their own intuition. But if they're working on a product that requires customer segmentation, being in the early adopter cohort me...
• strategic planning, the forward-looking counterpart to accounting
• in the short run, the stock market is a voting machine, in the long run, it's a scale," that doesn't provide any air cover for strategic planning. It's your job to know what's going to happen in the future as best as possible,
• every CFO of a public company will tell you that they take the forward guidance portion of their job seriously.
• People don't just hate paying for shipping, they hate it to literally an irrational degree.

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