We can be inspired by AI, but for something as crucial as structure, we shouldn’t be led by it. The performance of any content is determined more by its overall structure than the makeup of any particular phrase.
AI is a force multiplier for great writers.
Great articles are set apart from good by their ability to bring something new to a topic: original data, a useful opinion, a practical experience, or an explanatory framework. It is this "information gain" over competing search results that provides a reason for readers to remember and care about your brand.
It's a human writer’s job to seed the generated content with information gain, to add real-life examples; customer stories; accurate, trusted, and relevant data; product mentions; CTAs. All the stuff that makes content worth it.
The performance of any content is determined more by its overall structure than the makeup of any particular phrase.
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