One of the simplest (and best) content marketing strategies is to write about pain points — the ugly problems your product is designed to solve.
Many products solve problems for users, not buyers.
Painful problems don’t always have lots of search volume.
You will — eventually — run out of immediate pain points to solve.
Many companies start their content operations by focusing on pain points. As a result, many companies find themselves quickly bottlenecked by these three problems.
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