Top Highlights

• She thinks the demand for content skills is stronger than ever.
• write, strategize, and analyze
• interview skills, investigative skills, fact-checking, and the ability to get down to the emotions of what someone is saying.
• In content marketing, a lot of the focus is on SEO and evergreen content. The distribution teams, like social and PR, were focused on the timely hook, while SEO and growth teams were interested in continuously driving results, not what's in the news today. That was probably the biggest learning curve.
• Learning how to sell in content without interrupting the reader was also a bit of a learning curve