The best content strategy is the one that prioritizes quality and depth, not volume and breadth
Your readers are likely not part of a growing audience, but rather a continuous stream of people with a problem to solve.
The site is “flatter”—i.e., content can be accessed in fewer clicks—which makes it easier for both people and search engines to find.
(1) make it easier to feature content they wanted readers to see and (2) allow readers to easily filter content by topic and content type (blog post, ebooks, webinars, etc.).
We suggest planning content by topic and funnel depth
Tags
#writing
#content curation
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