www.animalz.co/blog/how-to-write-a-case-study/
https://www.animalz.co/blog/how-to-write-a-case-study/
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Summary

A successful case study should offer valuable lessons that can be applied to other companies. The reader should feel like the story is a representation of themselves on their best day. The author's job is to persuade the reader that the experience explored in the case study is useful. The case study should provide a lesson learned, a framework to apply, or a process to use.

Top Highlights

  • It’s the author’s job to persuade the reader that the one-off experience explored in a case study contains useful lessons that can be implemented at another company.
  • it should still offer something innately valuable to the reader: a lesson learned, a framework to apply, a process to use.
  • Here’s a good acid test: when the customer reads the case study, it should feel like a heroic-but-recognizable representation of what they did and how they thought. It should be them, on their best day — and not a completely alien story.

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