Generally speaking, a vertical SaaS company is one that sells into a single target vertical, like our customer SimpleLegal selling to in-house legal teams. A horizontal SaaS company is vertical-agnostic, offering a product that can find use in a range of different verticals—like Airtable, selling into in-house marketing teams, non-profit events tea...
Tags
#saas
#marketing
Ready to highlight and find good content?
Highlight what matters as you read across the web. Save insights from articles, books, and YouTube videos in one place.