Top Highlights

• We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. Sometimes, readers show up. Often, they don't
• A distribution-first strategy starts with the "they will come" part
• Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen
• The default strategy would be to start a blog, focus on SEO, and they will come
• An increasing number of customers focus most of their budgets on different channels, platforms, and formats.

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