Top Highlights

• Content adds tactical value when it educates the target reader on how to solve a problem or carry out a process.
• tactical content isn’t very helpful if your objective is to build brand or buzz: It has situational relevance when you need to solve a discrete problem but often isn’t interesting or widely relevant enough to come back and read once you’ve solved that problem
• Content adds strategic value when it equips the reader with a new conceptual framework, a new first principle, or a new perspective.
• Content adds value to the reader by enabling that reader to do something or to think something; it can add tactical value (do something) or strategic value (think something).

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