“There are certain types of content that need to be really well done, at a hundred percent quality. And there might be others that don’t need to be, that might be more of an 80% . . . being okay with that differentiator is key, especially when you're a team of one and you just need to pump stuff out.”
Pursue High-Impact Content Not all content is created equal. Ash, Emily and Maria all recommend focusing on the content types with the biggest, most tangible impact, whether on traffic, lead volume, or closed deals. As Maria explains, this can mean cutting content that you’re personally excited about in favor of content that serves the business:
Evaluate Every Request by Your KPIs Ash sets clear performance metrics for every content channel and evaluates every request through that lens.
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