The era of AI-generated content is here, and marketers should embrace it by incorporating it into their content strategy. AI can produce content en masse, while humans can inject it with factual support and lived experiences. To use AI effectively, give it jobs it can execute, choose topics without a complex narrative, and seed your prompt with the exact information you want in your content. The best ratio of human-to-AI involvement is usually about 50/50. SEO will look very different, with AI-powered features like the Google Bard chatbot answering questions directly in search queries. Humans can focus on strategy and diversify their content to stay ahead.
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