Top Highlights

• a lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If you get contact information from a website or database, those are leads. The numbers in your phone are leads. People on the street are leads. If you can contact them, they are leads.   But what I came to realize was - leads alone aren’t enough. We wa...
• Seven Steps To Creating an Effective Lead Magnet   Step 1: Figure out the problem you want to solve and who to solve it for   Step 2: Figure out how to solve it   Step 3: Figure out how to deliver it   Step 4: Test what to name it   Step 5: Make it easy to consume   Step 6: Make it darn good   Step 7: Make it easy for them to tell you they want mor...
• We start by picking a problem that’s narrow and meaningful. Then, solve it. And, like we just learned, when we solve one problem, a new problem reveals itself. Here comes the important part- if we can solve that new problem with our core offer, we’ve got a winner. This is because we solve this new problem in exchange for money. That’s it. Don’t ove...
• Action Step: Pick the narrowly defined problem you want to solve. Then, make sure your core offer can solve the next problem that comes up.
• Reveal Their Problem. Think “diagnosis.” These lead magnets work great when they reveal problems that get worse the longer you wait.