Top Highlights

• derided
• the Bar Raiser hiring process that ensures that the company continues to acquire top talent; a bias for separable teams run by leaders with a singular focus that optimizes for speed of delivery and innovation; the use of written narratives instead of slide decks to ensure that deep understanding of complex issues drives well-informed decisions; a r...
• Hand in hand with the Leadership Principles go the mechanisms, which we also discuss in chapter one. These are the consistent, repeated processes that ensure the Leadership Principles are reinforced year to year and day to day in the company.
• Amazon should always underpromise and overdeliver, to ensure that customer expectations were exceeded.
• “We have an unshakeable conviction that the long-term interests of shareowners are perfectly aligned with the interests of customers.”2 In other words, while it’s true that shareholder value stems from growth in profit, Amazon believes that long-term growth is best produced by putting the customer first.