The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think

A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa. —Mark Zuckerberg, Facebook founder

More and more, your computer monitor is a kind of one-way mirror, reflecting your own interests while algorithmic observers watch what you click.

Democracy requires citizens to see things from one another’s point of view, but instead we’re more and more enclosed in our own bubbles. Democracy requires a reliance on shared facts; instead we’re being offered parallel but separate universes.