Top Highlights

• “Don’t you see? If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!
• “The purpose of going into business is to get free of a job so you can create jobs for other people.
• A Mature company is founded on a broader perspective, an entrepreneurial perspective, a more intelligent point of view. About building a business that works not because of you but without you.
• To The Entrepreneur, the business is the product. To The Technician, the product is what he delivers to the customer.
• Infancy ends when the owner realizes that the business cannot continue to run the way it has been; that, in order for it to survive, it will have to change. When that happens—when the reality sinks in—most business failures occur.