Top Highlights

• A “Client” is . . .
• Professional success requires more than talent. Among other things, it requires drive, initiative, commitment, involvement, and — above all — enthusiasm. Yet these things are often missing from professionals’ lives. . . . Think back on all the work
• “What would a ‘WOW!’ result for this Search look like?” In other words, not an “okay” result, not a “good” result, not even
• There are no non-WOW! Projects . . . if . . . you put your mind to it. The most trivial task can be turned into Something Very Cool . . . something that has Impact. An actor pal tells me there’s a saying in his trade: “There are no small parts, only small actors.” To which I would add: “There are no small tasks, only small imaginations.”
• What’s “rockin’” about what you do? Why does it Matter? Think