functions: create, make, sell. It became Gordy’s slogan. Create covered the writing, producing, and recording of a record. The Make phase, run by his sister Loucye, was the manufacturing and pressing of discs. That grew quickly to support inventories, deliveries to far-flung distributors, and billing. The
Gordy later liked to brag that if one of his records sold a million, whites bought 70 percent. “I don’t like to call it black music,” Gordy once told the Detroit News music critic. “I call it music with black stars.”
“We don’t serve colored people,” the host told the foursome. “That’s all right,” replied Gordy, without missing a beat. “I don’t eat them.” Ales roared with laughter, and the group refused to leave until they were served. Incidents like this allowed the two men to bond early on.
“Please Mr. Postman” became the company’s second million-selling record and its first number-one pop hit. (It was actually the first number-one pop hit ever produced in Detroit.) It was, for a black-owned recording company, with black artists, a remarkable feat. Many inside the company
an e to his surname. He needed to do more than that. It bombed. Chastened, Gaye spent his time as a studio musician for part of the year, even playing the drums on “Please Mr. Postman.”
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