Rohit Bhargava | Behind the Brand

TL;DR

Rohit Bhargava introduces his book "Non-Obvious," which encourages readers to observe patterns in the world and apply them to their businesses.

Transcript

I'm Rohit Bhargava and you're watching behind the brand hi I'm Brian Elliot I'm the brand today I'm here with trend curator and Wall Street Journal best-selling author Rohit Bhargava who's just written a new book called non-obvious Rohit welcome to the show thanks Bryan great to be back yeah so you've written this new book non obvious tell us about... Read More

Key Insights

• 😮 "Everyday stardom" trend highlights the rise of individuals becoming superstars.
• 👨‍💼 Personalization and customization are crucial for businesses to stand out.
• 🥺 Human attention spans are shrinking, leading to the need for glanceable content.
• 🥺 Combining collected data with customer interests can lead to better segmentation and targeting.
• 😃 Spending money strategically and making big bets can bring higher returns for entrepreneurs.
• 📏 Knowing what one hates and ruling it out can help entrepreneurs focus on their strengths.
• 👨‍💼 The value of investing in professional services and networking opportunities for business growth.

Questions & Answers

Q: How did Rohit Bhargava conduct research for "Non-Obvious"?

Bhargava's research involved attending various events, listening to speakers, and curating a collection of books and insights. He then compiled this information into an annual trend report.

Q: What are the implications of the "everyday stardom" trend for businesses?

Businesses need to personalize experiences for customers, treat them as individuals, and customize interactions based on their interests and preferences.

Q: Which industries are successfully implementing personalization strategies?

The travel industry, especially, has made progress in segmenting customers and offering tailored experiences based on their interests, such as differentiating between business and leisure travelers.

Q: What is the purpose of the "Non-Obvious" title?

The title reflects Bhargava's frustration with trend reports that state the obvious. Bhargava believes trends should be behavioral observations that can be applied to businesses, rather than self-serving declarations.

Summary & Key Takeaways

• "Non-Obvious" is the result of five years of research on business trends, providing readers with a different way of thinking and observing the world.

• The book highlights 15 trends, categorized into marketing and social media, media and entertainment, consumer behavior, technology and design, and other areas.

• One trend discussed is "everyday stardom," highlighting how individuals now have the opportunity to become superstars, and companies need to personalize and customize experiences accordingly.