Matthew Santoro | Behind the Brand | Summary and Q&A

TL;DR

Matthew Santoro, a former accountant, turned his hobby of creating YouTube videos into a successful career with millions of subscribers.

Key Insights

• 📌 Success on YouTube can be achieved from anywhere, as location doesn't determine the quality of content.
• 👶 Collaboration with other creators, regardless of their channel size, can enhance the overall product and provide new opportunities.
• 🤑 It is important to only collaborate with brands that one genuinely likes and believes in, rather than promoting products or services for the sake of money.
• 😀 Passion is a crucial driving force for entrepreneurs and creators, as it keeps them motivated even in the face of challenges and setbacks.
• 👻 Failure and mistakes are valuable learning experiences that allow for growth and improvement.
• 💬 Dealing with drama and negative comments is an important skill to develop, as success often attracts criticism and scrutiny.
• 🥺 Personal positivity and pursuing one's passion can lead to fulfillment and success, even if it deviates from traditional career paths.

Transcript

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Questions & Answers

Q: How did Matthew Santoro's YouTube channel take off?

Santoro's YouTube channel took off after consistently uploading videos for about a year. He went from 10,000 to three million subscribers in that time.

Q: Why did Santoro decide to pursue YouTube full-time?

After losing his job as an accountant during an economic downturn, Santoro realized that he was passionate about creating YouTube videos. He decided to take a risk and go all in on YouTube.

Q: How does Santoro come up with ideas for his videos?

Santoro gets inspiration from everyday life or searches keywords on various list websites to find interesting topics to create content about. He then does further research to make the content his own.

Q: Why does Santoro drink coffee through a straw?

Santoro drinks coffee through a straw, as well as other dark liquids, to prevent staining his teeth. He is known for his white teeth and jokingly attributes it to his "mother being a bucket of white paint and his father being a shark."

Summary & Key Takeaways

• Matthew Santoro started uploading videos as a hobby and it quickly became his passion.

• After losing his job as an accountant, Santoro decided to fully commit to YouTube and saw his channel grow from 10,000 to three million subscribers in just one year.

• Santoro creates list videos, drawing inspiration from various sources online, and collaborates with other creators and brands to enhance his content.