How To Create Facebook Engagement Audiences and Instagram Engagement Audiences

TL;DR

Learn how to create engagement audiences through Facebook and Instagram for better ad targeting.

Transcript

all right what's up everyone welcome to the Surfside PBC youtube channel today I'm gonna be talking about how to create engagement audiences through Facebook using your Facebook page and your Instagram page so how to reach people who have engaged with either your Facebook page or your Instagram page or some combination of both so we're gonna get st... Read More

Key Insights

• 🫠 Facebook Business Manager simplifies audience creation and ad account management for better targeting.
• 🫠 Custom audiences can be created based on Instagram and Facebook engagement levels for tailored ad campaigns.
• 🎯 Combining engagement audiences from both platforms can enhance audience reach and targeting effectiveness.
• 🎯 Saved audiences can be used to target engagement from both Instagram and Facebook pages in advertising campaigns.
• 👻 Utilizing social media engagement audiences allows for effective retargeting and reaching interested users.
• 👀 Creation of look-alike audiences can expand reach based on existing engagement audiences.
• 🎯 Different audience targeting options exist, including targeting people who like your page or exclude them for customized audience reach.

Questions & Answers

Q: How can Facebook Business Manager help with audience creation?

By connecting ad accounts, pages, and Instagram pages, Facebook Business Manager simplifies audience creation and ad targeting for better engagement.

Q: What are some options for creating custom audiences based on engagement?

Custom audiences can be created based on Instagram page engagement, such as anyone who engaged with the page or visited the profile, enabling more targeted advertising.

Q: Can engagement audiences from Facebook and Instagram be combined for targeting?

Yes, by creating a saved audience that targets engagement from both Facebook and Instagram, businesses can effectively reach interested users on both platforms.

Q: How can created audiences be used in advertising campaigns?

Audiences created based on engagement levels can be targeted in advertising campaigns in Facebook Ads Manager for effective retargeting and engagement.

Summary & Key Takeaways

• Utilize Facebook Business Manager to connect ad accounts, pages, and Instagram pages for audience creation.

• Create custom audiences based on engagement levels from Instagram and Facebook pages.

• Target created audiences in advertising campaigns for effective retargeting.