How one typeface took over movie posters

Transcript

If you’re in a theater during previews, and you see this …. … you know to expect a comedy movie. If you see this — you know it’s going to be action. Make the letters a little skinny — and boom. It’s sci-fi. You know this one's going to have fast cars... This one’s going to have Michael Cera…. … and this one’s gonna be a rom-com. You don’t even need... Read More