SEO Tips & Tricks with Chris Palmer

TL;DR

Chris Palmer discusses SEO strategies in a Q&A session.

Transcript

hello everybody and welcome to today's q a session with mr chris palmer seo and myself um and the channel is sponsored by odys dot cc you can get a hundred pound sign up bonus if you're interested in age domains done for you affiliate websites and that type of thing but other than that we're back to answer your questions on whatever the hell you wa... Read More

Key Insights

• Chris Palmer emphasizes the importance of focusing on quality links over citations for local landing pages on national websites.
• He discusses the limited effectiveness of AMP for SEO, suggesting that speed improvements may not be significant.
• The use of FAQ schema to enhance search result visibility is advocated, but its display is not guaranteed for every search.
• Chris shares his preference for manually adding schema over using tools, citing better control and effectiveness.
• He suggests using VPS hosting as a foundational step for improving website speed and performance.
• The discussion includes strategies for ranking 'near me' searches, emphasizing the use of heading tags.
• Chris advises against cyber squatting due to potential legal issues, recommending focusing on legitimate SEO practices.
• Networking and offering value through case studies are highlighted as effective ways to acquire SEO clients.

Questions & Answers

Q: What are Chris Palmer's thoughts on using AMP for SEO?

Chris Palmer explains that he does not use AMP and hasn't found significant benefits from it. While AMP can speed up website loading times, Chris notes that other prominent figures like Neil Patel use it. Ultimately, he leaves the decision to the individual, suggesting that AMP's impact may vary depending on the website and its goals.

Q: How does Chris Palmer suggest improving website speed?

Chris Palmer recommends starting with a VPS (Virtual Private Server) as a foundational step for improving website speed. He emphasizes keeping plugins to a minimum and using tools like Cloudflare to enhance performance. By beginning with a VPS, websites can achieve faster loading times even with multiple plugins.

Q: What is Chris Palmer's stance on cyber squatting?

Chris Palmer advises against cyber squatting, as it can lead to legal issues, especially when dealing with trademarked domain names. He suggests focusing on legitimate SEO practices instead of attempting to profit from brand or trademark domain names, as this can result in legal action and the loss of the domain.

Q: How does Chris Palmer recommend acquiring SEO clients?

Chris Palmer suggests starting by offering services on platforms like Upwork, Fiverr, Black Hat World, and Warrior Forum. He emphasizes the importance of building a portfolio with case studies, staying within a specific niche, and networking with potential clients. Offering value and demonstrating expertise can help attract and retain clients.

Q: What are Chris Palmer's views on using schema tools?

Chris Palmer prefers manually adding schema to websites rather than relying on tools. He finds that tools often do not meet his expectations, and manual addition allows for better customization and effectiveness. For basic schema needs, he uses plugins like SEO Press but customizes additional schema manually.

Q: How does Chris Palmer suggest ranking for 'near me' searches?

Chris Palmer recommends incorporating 'near me' keywords into H2 or H4 heading tags on web pages. This helps search engines recognize the relevance of the page for local searches. Depending on the website's authority and optimization, this strategy can effectively improve rankings for 'near me' searches.

Q: What is Chris Palmer's opinion on FAQ schema?

Chris Palmer supports using FAQ schema to enhance search result visibility, as it can lead to additional answer boxes in search results. However, he notes that not every search result will display the schema, and the number of questions shown may vary. He advises crafting clear and concise answers to improve the chances of schema display.

Q: What are Chris Palmer's thoughts on local landing pages for national websites?

Chris Palmer suggests focusing on quality links rather than citations for local landing pages on national websites. He believes that citations may not be the most effective strategy for national websites, especially when operating with a limited budget. Instead, he recommends targeting quality backlinks to improve SEO performance.

Summary & Key Takeaways

• Chris Palmer shares insights on various SEO topics, including the importance of quality backlinks over citations for local landing pages on national websites. He also discusses the limited impact of AMP on SEO, suggesting that speed improvements are not always significant.

• The benefits of using FAQ schema to improve search visibility are highlighted, although it's noted that not every search result will display the schema. Chris prefers manually adding schema for better control and effectiveness, and he emphasizes the importance of starting with VPS hosting for improved website performance.

• Networking and providing value through case studies are recommended strategies for acquiring SEO clients. Chris advises against cyber squatting due to potential legal risks and suggests focusing on legitimate SEO practices to achieve success.