Startup Battlefield: Session 2 - MyMilk

TL;DR

My Milk is a device and app that uses data and technology to support breastfeeding mothers and provide them with valuable insights about their breast milk supply and breastfeeding progress.

Transcript

so when I gave birth to my first baby girl I knew that breastfeeding is one of the strongest health promoting activities so I knew I will breastfeed but breastfeeding is difficult so in my mind it was supposed to be this naturally-occurring fun process and although I had many magical moments reality was really different breastfeeding was tough so I... Read More

Key Insights

• 🪘 Breastfeeding is challenging, and many mothers struggle to continue breastfeeding as long as they desire.
• 🍼 My Milk provides an objective tool for assessing individual breastfeeding progress and breast milk production.
• 🍼 The technology behind My Milk involves sensing the electrochemical properties of breast milk and analyzing it to determine its composition.
• 😀 The competitive landscape includes breastfeeding tracking apps, telemedicine services, and companies offering lab testing for breast milk analytes.
• 🍼 My Milk has received positive feedback from lactation consultants, who consider it a valuable tool in assisting mothers with breastfeeding.
• 👨‍💼 The business model of My Milk includes selling the device, disposables, and offering premium services like telemedicine and advanced lab testing.

Questions & Answers

Q: What is the main purpose of My Milk?

The main purpose of My Milk is to help breastfeeding mothers assess their breast milk supply and establish successful breastfeeding by providing immediate feedback through breast milk sensing technology.

Q: How does My Milk work?

My Milk works by analyzing the electrical impedance of a small milk sample and correlating it with data collected in a laboratory to determine the milk's composition and progress from colostrum to mature milk.

Q: Can My Milk provide dietary recommendations?

Yes, My Milk can provide dietary recommendations through direct-to-consumer lab testing, similar to services offered by companies like EverlyWell. This allows mothers to understand the nutritional analytes in their breast milk.

Q: How long should My Milk be used?

My Milk is particularly beneficial in the first six weeks after birth, as it helps mothers understand their breastfeeding progress during this critical period. However, additional sensors may be added to the device in the future to expand its usability beyond breastfeeding.

Summary & Key Takeaways

• My Milk is a mobile health device and app that uses breast milk sensing technology to provide immediate feedback about a mother's breast milk supply and breastfeeding progress.

• The device senses the electrical impedance of a small milk sample and transmits the data to the app via Bluetooth, which then provides visual indications and actionable insights.

• The company's business model includes selling the device and disposables, offering telemedicine services, and advanced lab testing services.