How do you create buzz for a non-sexy product?

TL;DR

Advice on marketing a practical product in a non-sexy industry: host industry conversations, conduct surveys, be unique, and be everywhere.

Transcript

hello this is Jason hey Jason how you doing I'm good you're live uh on this week in startups with David Sachs a much more experienced and colossal CEO than myself uh so you've got two uh CEOs here with a little bit of experience um tell me um who are you uh where you from and what is your question well hi my name's uh don Charlton I'm founder and C... Read More

Key Insights

• 👻 Hosting industry events can help build credibility and increase visibility.
• 🔉 Conducting surveys and sharing statistics can attract media attention and generate interest.
• 🛰️ Being unique and telling your company's story can resonate with potential customers.
• 👤 Leveraging SEO and viral features can enhance product discoverability and user engagement.
• 🏙️ Relocating to major cities can provide more opportunities for networking and expanding your market reach.
• 💪 Building a strong online presence through blogging and social media can help in brand promotion.
• 🤑 Implementing user referral programs with incentives can boost word-of-mouth marketing.

Questions & Answers

Q: How can I market a non-sexy product effectively?

You can host industry events, conduct surveys, differentiate your product uniquely, and have a strong online presence through blogging and social media.

Q: Why is it important to be present in major cities for marketing purposes?

Major cities offer more networking opportunities, industry events, and visibility, enhancing your marketing efforts and allowing you to engage with a larger audience.

Q: How can user referrals and incentives help in marketing a product like The Resumator?

Implementing a referral program with financial incentives can encourage users to share job listings and resumes, amplifying your product's reach through viral marketing.

Q: How can creating unique content and hosting discussions boost marketing efforts?

By creating valuable content and hosting industry discussions, you can position yourself as an authority in the field, attracting attention and engagement from your target audience.

Summary & Key Takeaways

• Don Charlton, CEO of The Resumator, seeks advice on marketing a practical but non-sexy product.

• Jason and David Sachs discuss strategies like hosting industry conversations, conducting surveys, being unique, and having a strong online presence.

• Recommendations include optimizing SEO, creating viral product features, and relocating to a hub city for more exposure.