SPS 105: Partnership Marketing That Sells Books & Grow Your Business (Pedro Mattos Interview)

TL;DR

Learn how to use partnership marketing to form strategic alliances and promote your book or business, with practical tips and insights.

Transcript

hey chandler bolt here and joining me today uh is pedro matos uh pedro is the author of the book i wish everyone was an immigrant uh the eight trade successful immigrants can have and how can you you can use them uh in pursuit of the american dream he's also the head of business development uh here at self publishing school uh pedro is one of the o... Read More

Key Insights

• 🎯 Niche down and identify your target audience, then find partners who already have access to that audience.
• 😜 Start small and local, getting your first win on podcasts, local PR, or speaking engagements.
• ❓ Provide value to potential partners by solving their problems or offering complementary content.
• 🏛️ Build authentic relationships by adding value, offering referrals, and maintaining a giving mindset.
• 🤔 Be creative and think outside the box when identifying partners, even if you're writing fiction or children's books.
• 👨‍🔬 Research, refer, and reach out to potential partners to establish connections and explore collaboration opportunities.
• 💋 Focus on the person paying promise when seeking partners, rather than strictly sticking to your industry.

Questions & Answers

Q: Why did Pedro write his book "I Wish Everyone Was an Immigrant"?

Pedro wrote the book after finding inspiration from Chandler Bolt, the CEO of Self-Publishing School, who encouraged him to share his immigrant experience and lessons learned.

Q: What advantages do immigrants have when it comes to writing and publishing books?

Immigrants often have a strong sense of purpose, the ability to think independently, and a resourcefulness that allows them to overcome obstacles and succeed in their pursuits.

Q: What is partnership marketing, and how can authors use it to sell more books?

Partnership marketing involves forming alliances with other businesses or organizations that have a similar target audience. Authors can leverage partnerships to reach new readers and promote their books through podcast interviews, speaking engagements, and collaborations with influencers and organizations.

Q: How can authors identify potential partners for partnership marketing?

Authors can start by researching others in their book's category or industry, such as podcast hosts, conference organizers, or Facebook groups. They can reach out to these individuals and offer to provide value to their audience through interviews, guest posts, or speaking engagements.

Summary & Key Takeaways

• Pedro Matos, author of "I Wish Everyone Was an Immigrant," discusses how he wrote his book to share lessons from the immigrant experience and how it led to his role in business development at Self-Publishing School.

• The advantages of being an immigrant include having a purpose outside of oneself, the independence to create something new, and resourcefulness in overcoming obstacles.

• Partnership marketing, also known as affiliate marketing or business development, involves using relationships with other businesses or organizations to reach your target audience and sell more copies of your book.