SPS 050: Using a Book To Land Sports Teams & Corporate Consulting Clients (Jon Gordon Interview)

TL;DR

John Gordon, author and speaker, shares his journey of writing and speaking, the impact of his books, and the importance of sharing a positive message.

Transcript

handler bolt here and joining me today is John Gordon John's the author of 20 books that's right 20 books crazy and I've actually got a few of them right here you can see I've got the power of positive leadership I've got the energy bus and I've got the coffee bean I've read all of them they're all great and he's written 17 more besides that but ye... Read More

Key Insights

• 🤗 Writing and speaking go hand in hand, with speaking engagements often driving book sales.
• 🙊 Building a diverse revenue stream, including speaking, book sales, and consulting, is essential for long-term success.
• 😤 Developing a team of speakers and consultants can expand the reach of your message and scale your business.
• 💯 It's important to focus on a core message and write with authenticity and purpose.
• 🏛️ Sharing a positive message resonates with readers and helps build a loyal audience.

Questions & Answers

Q: What inspired John Gordon to start writing and speaking?

After going through personal challenges, Gordon's wife gave him an ultimatum, prompting him to change and discover his purpose in writing and speaking.

Q: How did the success of "The Energy Bus" impact Gordon's career?

"The Energy Bus" became a hit after facing initial rejection from publishers, leading to more speaking engagements and the growth of his consulting and training business.

Q: What lessons did Gordon learn from his first two books?

He realized that his first two books were not his true voice and helped him find his direction as a writer, focusing on fables rather than self-help books.

Q: How does Gordon find inspiration for his books?

Gordon finds inspiration from his interactions with leaders, teams, and people facing challenges, which helps him develop new ideas for his writing.

Summary & Key Takeaways

• John Gordon started writing and speaking after going through personal challenges and wanting to be more positive.

• His first two books didn't perform well, but the third book, "The Energy Bus," became a bestseller and changed his career.

• Gordon believes in finding your voice as a writer and speaker and continuing to share your message even if success doesn't come right away.