How to Drive More Phone Calls With Google AdWords and Bing Ads - Surfside PPC

TL;DR

Learn how to drive phone calls with Adwords through call extensions, call-only campaigns, and website call conversions.

Transcript

today we're going to go over how to drive more phone calls to your business using Google Adwords and Bing ads for the sake of this video we're going to use Google AdWords as our example but we'll have some different examples from Bing ads as well and just keep in mind anything you do in Adwords can quickly be replicated over to Bing ads so you won'... Read More

Key Insights

• 📁 Call extensions in Adwords enhance visibility and encourage direct communication with customers.
• 🎧 Call-only campaigns focus on driving phone calls exclusively, optimizing ad performance for direct conversions.
• 🎧 Website call conversions enable businesses to track phone calls generated from Adwords ads, providing valuable data on campaign effectiveness.
• 🥺 Implementing call extensions and call-only campaigns in Adwords can lead to increased phone call conversions and drive more business revenue.
• 📲 Tracking website call conversions helps businesses understand the impact of their Adwords campaigns on driving phone calls and conversions.
• 🫠 Customizing call extensions based on device preferences and scheduling can optimize ad performance for targeted audiences.
• 🎧 Advertisers can use call extensions strategically to increase engagement and drive phone call conversions in Adwords and Bing ads.

Questions & Answers

Q: How can call extensions enhance the visibility of a business in search results?

Call extensions allow businesses to display their phone numbers in search results, making it easier for potential customers to contact them directly without clicking on the ad.

Q: What are the benefits of implementing call-only campaigns in Adwords?

Call-only campaigns focus solely on driving phone calls, eliminating the need for users to visit a website, leading to more direct communication with potential customers.

Q: How do website call conversions help businesses track the effectiveness of their Adwords campaigns?

Website call conversions enable businesses to track phone calls generated from Adwords ads, providing valuable insights into the impact of their campaigns on driving phone call conversions.

Q: What are the key differences between desktop and mobile call extensions in Adwords?

Desktop call extensions target users on desktop devices, while mobile call extensions are designed for mobile users, each catering to specific user behaviors and preferences.

Summary & Key Takeaways

• Utilize call extensions in Adwords to display phone numbers in desktop and mobile search results.

• Implement call-only campaigns to focus exclusively on driving phone calls.

• Track website call conversions to measure the effectiveness of Adwords campaigns in driving phone calls.