2017 Content Marketing Year In Review. See The Results From A Year Of Marketing On YouTube & My Blog

TL;DR

Content marketing consistency yields significant growth in subscribers and views.

Transcript

hey miles here miles better calm and in this video we're gonna look at the content marketing results from my efforts here in 2017 today is the first day of 2018 so it's a perfect time to look back at everything that happened where I was at the start of the year where I am at the end of the years we're now beginning 2018 in the previous video I did ... Read More

Key Insights

• Consistency in content marketing is crucial for long-term growth, as demonstrated by the increase from 500 to 40,000 subscribers.
• An initial intensive content push, like a 120-day challenge, can significantly boost channel authority and visibility.
• Organic traffic from platforms like YouTube and Google is a powerful driver of audience growth and engagement.
• Repurposing content across multiple platforms, such as blogs and YouTube, maximizes reach and audience engagement.
• Building an email list is essential for sustained engagement, with 3,200 subscribers gained through consistent content and opt-in offers.
• The relationship with your audience is more valuable than list size, as demonstrated by outperforming larger lists in affiliate contests.
• Content marketing success requires perseverance and adaptation over years, not quick fixes or shortcuts.
• Creating a sustainable publishing schedule post-challenge is key to maintaining growth momentum and avoiding burnout.

Questions & Answers

Q: How did the 120-day challenge impact the channel's growth?

The 120-day challenge significantly boosted the channel's authority and visibility, increasing subscribers from 500 to 40,000. This intensive effort laid a strong foundation for future growth by rapidly enhancing the channel's presence and credibility in the eyes of search engines and viewers.

Q: What role did repurposing content play in the strategy?

Repurposing content was crucial in maximizing reach and engagement. By transforming YouTube videos into blog posts, the strategy catered to different audience preferences, driving traffic from both search engines and video platforms. This approach ensured that content was accessible to a broader audience, enhancing overall growth.

Q: Why is building an email list important for content marketers?

Building an email list is vital for sustained audience engagement and long-term success. It allows marketers to nurture relationships with their audience, providing value and building trust. This relationship is crucial for future monetization efforts, as a loyal audience is more likely to respond positively to offers and promotions.

Q: How does relationship-building affect affiliate marketing success?

In affiliate marketing, the quality of the relationship with your list is more important than its size. Engaged and loyal subscribers are more likely to act on recommendations, leading to higher conversion rates. This was demonstrated by outperforming competitors with larger lists in affiliate contests, emphasizing the value of trust and rapport.

Q: What is the significance of a sustainable publishing schedule?

A sustainable publishing schedule is key to maintaining growth momentum without burnout. After the initial intensive challenge, transitioning to a manageable pace, like three videos per week, ensures consistent content delivery. This balance allows for long-term success by keeping the audience engaged while avoiding creator fatigue.

Q: What is the main takeaway from the content marketing journey?

The main takeaway is that consistent, long-term effort is essential for content marketing success. There are no shortcuts or quick fixes; instead, success comes from perseverance, adaptation, and providing consistent value to the audience. This approach builds a strong foundation for sustainable growth and monetization.

Q: How did the strategy evolve over the year?

The strategy evolved from an intensive content push to a balanced, sustainable publishing schedule. Initially, the focus was on rapid content production to boost visibility, followed by a more measured approach that prioritized consistent engagement and the development of supporting systems, such as blog content and email list growth.

Q: What challenges were faced in the content marketing journey?

Challenges included maintaining a consistent publishing schedule, optimizing content repurposing processes, and growing the email list. Additionally, balancing content creation with other responsibilities required careful time management. These challenges were addressed through continuous adaptation and prioritization of tasks that aligned with long-term goals.

Summary & Key Takeaways

• In 2017, consistent content marketing efforts led to remarkable growth in subscribers and views on YouTube. Starting with a 120-day challenge, the channel grew from 500 to over 40,000 subscribers, highlighting the power of consistent publishing.

• The strategy involved repurposing YouTube content into blog posts, driving significant traffic increases to both platforms. This approach allowed for audience growth and engagement across different content consumption preferences.

• Building an email list was a primary goal, achieved through strategic opt-in offers and consistent content delivery. The focus on value and relationship-building proved more effective than sheer list size in affiliate marketing success.