Scott Stratten, UnMarketing | Behind the Brand

TL;DR

Unmarketing is about building relationships, positioning yourself in front of your marketplace, and naturally attracting customers to your products or services.

Transcript

behind the brand takes an inside look at the people that are making things happen from upcoming entrepreneurs to the big guys we show you how they go about their business meet the innovators with a knowhow and vision to succeed get behind the brand I'm Brian Elliot and you're watching behind the brand I'm here with author Scott Straton who wrote th... Read More

Key Insights

• 🏛️ Unmarketing emphasizes the importance of building relationships and engaging with customers for effective marketing.
• 🏑 Confidence and modesty are key when establishing oneself as an expert in any field.
• 🤩 Emotion and quality are key factors in creating content that has the potential to go viral.
• 👨‍💼 Great customer service and personalized experiences can significantly impact a business's success.
• 🧑 Engaging in both virtual and in-person networking can help build relationships with potential customers.
• 💄 The three PS- Point, Prove, and Perform- are effective in making a persuasive argument and providing actionable steps for the audience.
• 🧑 Virtual engagement should complement, not replace, in-person interactions.

Questions & Answers

Q: What is the main idea behind the book Unmarketing?

The main idea behind Unmarketing is to encourage entrepreneurs to engage in relationship marketing and position themselves as experts in order to attract customers naturally.

Q: How can relationship marketing be beneficial for businesses?

Relationship marketing helps build trust and loyalty among customers, leading to repeat business and positive word-of-mouth recommendations.

Q: Can anyone become an expert in their field?

Yes, anyone can become an expert by sharing their knowledge through writing, blogging, and participating in relevant conversations in their industry.

Q: How did Scott Straton get started on Twitter?

Scott Straton initially did not see the value in Twitter but decided to give it a chance. Within 30 days, he gained 10,000 followers by actively participating in conversations and being present on the platform.

Summary & Key Takeaways

• Unmarketing is a book written by Scott Straton, aimed at entrepreneurs who want to do things differently and build relationships with their customers.

• The book discusses the importance of every person in a company being a marketer and emphasizes the need for natural, relationship-based marketing.

• Scott Straton encourages individuals to position themselves as experts in their field and to establish their personal brand to attract customers.