How To SEO Your Instagram - New Instagram SEO Strategy For 2022 - Phil Pallen

TL;DR

Instagram is transitioning to keyword optimization over hashtags for better searchability, utilizing various opportunities for SEO on the platform.

Transcript

seo matters on instagram in this video i'm going to walk through everything that you need to know every opportunity to take advantage of search engine optimization on instagram exists and you know what hashtags are old news instagram is moving in the direction of keywords stay tuned and i'm going to explain i'm phil palin a brand strategist welcome... Read More

Key Insights

• ❓ Instagram is transitioning to prioritize keyword optimization over hashtags for improved searchability.
• 🙅 Utilize suggested keywords, location tags, alt text, and bio optimization for maximizing SEO opportunities.
• 👨‍🔬 Incorporating keywords strategically in captions can enhance content visibility and search engine rankings.
• 📌 Location tags can target local audiences effectively, promoting content to users interested in specific locations.
• 🦻 Alt text not only aids accessibility but also presents an opportunity to incorporate keywords for SEO benefits on Instagram.
• 👾 The bio presents a prime space for including relevant keywords related to your brand or industry for better search results.
• 🙅 Utilize Instagram's various SEO opportunities, such as alt text, location tagging, bio optimization, and keyword usage for improved search visibility.

Questions & Answers

Q: Why is Instagram moving away from hashtags towards keywords?

Instagram is becoming smarter and prioritizing keyword optimization in captions for better searchability, moving away from a hashtag-focused approach.

Q: How can alt text on Instagram posts contribute to SEO?

Alt text provides accessibility for visually impaired users and acts as an opportunity for incorporating keywords, thus enhancing SEO efforts on Instagram.

Q: What role does location tagging play in Instagram SEO?

Location tags can strategically boost visibility for brick-and-mortar businesses by targeting local audiences and promoting content to customers who visit the location.

Q: Why is optimizing the bio important for SEO on Instagram?

Including relevant keywords in the bio can enhance searchability and help users associate specific terms with your brand, optimizing your profile for search results.

Summary & Key Takeaways

• Instagram is shifting towards keyword optimization instead of hashtags for better searchability.

• Utilize keywords in captions, alt text, location tags, and bio for SEO advantages.

• Instagram offers multiple opportunities for SEO, including suggested keywords, location tags, alt text, and bio optimization.